ColorGate has appointed Oliver Guth as its new key account manager, industrial printing.

Mr Guth has previously worked as a colour management expert and managed large-scale digital printing projects in the décor industry. In his new role he will focus on accelerating the adoption of digital printing processes in the décor market whilst analysing customers’ workflows and requirements.

‘An integral part of our company strategy is to deliver expert knowledge to accelerate the beneficial adoption of digital printing,’ said Thomas Kirschner, ColorGate CEO. ‘This includes our portfolio of software, hardware and professional services, and brings huge efficiency gains to applications such as digital textile, ceramics, packaging and décor printing. Oliver, now on board with ColorGATE, is a perfect fit with this strategy. He has successfully managed digital décor printing projects himself in the key area of analog to digital conversion and knows our customers’ perspective.’

Mr Guth himself added, ‘I am very excited to join the team. ColorGATE is the market leader in digital décor printing technology already, but the digital transformation in the industry has just started. Based on my experience as a digital décor producer, I know the challenges in such projects exactly and also how to overcome them.’