HP is set to supply 60 digital presses to online retailer Shutterfly in what both parties are describing as a landmark deal.

The relationship between Shutterfly and HP is becoming closer amidst continued growth in digital printing and increasing demand for personalised products. This particular agreement is the largest HP customer rollout to date.

Shutterfly made the investment in order to drive higher productivity for its range of high-quality, photo-based and personalised products including photo gifts, photo books, school portraits, holiday cards, and home decor.  

Already underway, the rollout includes next-generation B2 HP Indigo 100K digital presses, HP Indigo 12000 digital presses and web-fed photo presses to transform photo portrait printing to digital.  

Shutterfly has committed to investing in the best and most innovative technology to fuel our business, delivering high-quality products to our customers, hosts and partners,’ said the company’s chief operating officer Dwayne Black. ‘This latest upgrade of our HP Indigo fleet continues that investment in quality, productivity and innovation, with significant advancements in speed and automation that help us deliver even higher quality products to our customers, even faster at a time when sharing tangible memories is more important than ever.’

Haim Levit, general manager, HP Indigo added, ‘Today more than ever before, tangible, personalised experiences are becoming more precious. Consumers are looking for quick turnaround, alongside real-to-life photo quality. We at HP Indigo are proud to be Shutterfly’s provider of choice in making this a reality.’

The presses will be installed across four manufacturing facilities in Minnesota, South Carolina, Arizona and Texas over the next 18 months.