Xaar has laid out a new vision for the future, unveiling a fresh strategy which it says will drive sustainable long-term growth, launching the ImagineX platform to power its products for the next 30 years, and introducing a new corporate identity.

The inkjet technology specialist says that innovation and collaboration will be ‘at the heart of the new Xaar,’ as it looks to focus on sectors where its bulk printhead technology has a competitive advantage.

Xaar has invested £70 million into research and development in recent years and this has been critical to developing the ImagineX bulk platform which the company says ‘will drive a step change in performance enhancements including printing at resolutions up to 1440dpi and speeds of 150kHz, as well the capability to operate at temperatures over 200ºC and viscosities above 100cP.’ Xaar also claims new printheads will also be able to handle all ink types, including aqueous.

CEO John Mills explained the various moves, ‘Xaar has led innovation in inkjet technologies over the last 30 years. ImagineX will power this for the next 30 and provide the basis for the next significant chapter in our history, enabling industries and our OEMs to push the boundaries of what’s possible with powerful, reliable and efficient inkjet technology.’

Alongside the launch of the ImagineX printhead platform, new branding has been created to emphasise the company’s ‘renewed focus on product development and growth, with a clear ‘go-to-market’ strategy based around strong collaboration with its global partners.’

‘This partnership approach, combined with the expertise of our committed, creative and passionate team of world-class colleagues, will allow us to further demonstrate the huge capabilities of inkjet technology and create a world where if you can imagine it, you can print it. In this way, we will help to transform entire industries,’ Mr Mills concluded.

‘We have great technology, great people and a large market opportunity. Together we will be successful – and we now have a strong printhead platform and brand identity that truly reflects this. These are exciting times.’