Fespa’s fast fashion factory feature, Print Make Wear, is set to return in 2020, this time with a focus on sportswear production. 

This year’s incarnation of the Global Print Expo will take place in Madrid, co-located with Fespa’s new Sportswear Pro event.

The Print Make Wear feature will showcase the tools to facilitate customised, sustainable, on-demand production. It will recreate a live end-to-end production process for sports and ‘athleisure’ garments, as well as hosting a series of tours led by Fespa’s textile ambassador, Debbie McKeegan.

‘Print Make Wear proved to be Fespa Global Print Expo 2019’s most attended feature and it’s not difficult to see why – it’s a vibrant forum where you can immerse yourself in all aspects of garment printing, from design to print and finishing,’ Ms McKeegan said. ‘We want to give our visitors the opportunity to see first-hand how digital print technology, software and automation can revolutionise the production of sportswear and define potential new routes to market.’

As with past editions, Print Make Wear will address every step in the garment production process, including printing, drying, finishing and embellishment. The feature will act as a physical link between Fespa Global Print Expo 2020 and Sportswear Pro 2020.

This year’s edition includes two workflows running side by side. The first will showcase direct-to-garment printing onto blank sportswear and athleisure garments, while the second will be dedicated to roll-to-roll printing and will replicate the whole garment production process from web-to-print job order to final delivery.

‘Sports apparel and fast fashion are two of the most dynamic growth applications in our textile printing community,’ added Fespa CEO Neil Felton. ‘Also, as evidenced by our research, a lot of the trends currently affecting sportswear manufacturing are reflected in speciality print. With this in mind, Print Make Wear is the perfect feature for showing our visitors the points in common between these two exciting industries.’