Pyramid Display Materials has appointed Matt Reid-Jones as HP Latex product solutions specialist.

In this role Mr Reid-Jones will be responsible for supporting Pyramid’s sales force in the promotion of HP’s Latex range of print solutions to both existing and potential customers.

‘Matt joins Pyramid at an exciting time in the development of our HP Latex product offering,’ said head of sales and marketing Neil McCarthy. ‘After a very successful start with many units being installed into our customer base the time has come to take our HP Latex offering to the next level.’

Mr Reid-Jones also commented on his new role, saying: ‘I’d often looked at Pyramid and their customer base thinking there is no other company in the UK better placed to offer a wide format print solution backed up with a range of print media. With HP heavily investing in new technology to push forward the Latex range it’s a great time to be involved with a world class brand.’