Soyang Europe and waste management specialists Blue Castle Group are going to offer free PVC recycling to all the exhibitors at The Print Show.

The companies will be using the event to launch their new recycling scheme, which offers a solution to the industry’s PVC waste dilemma and aims to pioneer the use of PVC banner material as an environmentally sustainable substrate.

They will therefore offer the opportunity for all PVC banner graphics, prints or stand construction to be recycled during and after the event, which takes place at the NEC in Birmingham, later this month. 

‘The Print Show is excited to be part of the new joint venture between Soyang Europe and The Blue Castle Group,’ said event director, Chris Davies. ‘Having seen the PVC recycling plant myself, this is a game changer for what usually ends up in landfill and with an ever increasing need to protect the planet, this PVC recycling solution is something the whole industry needs to get behind.

‘I’m very proud to support and showcase this exciting development and as the exhibition organiser, we will be inviting all exhibitors to utilise the recycling area, having any PVC waste generated at the show recycled. I encourage everyone attending the event that has PVC waste to speak with the Soyang Europe and Blue Castle teams at the show.’