The Plasticity Partner Programme aims to form collaborations to combat plastic pollution


The Ocean Recovery Alliance, founder of Plasticity Forum, has partnered with Avery Dennison as part of the Plasticity Partner Programme.

Over a three year period the companies will aim to collaborate across the industry to discover, connect and facilitate solutions to create innovative prevention programmes for plastic pollution.

‘Avery Dennison has eight ambitious sustainability goals that we have committed to meet by 2025, and we know that to achieve them we need to work collaboratively within our industry and beyond. Partnering with Plasticity enables us to work across our value chain to find systemic solutions to convert plastic waste into valuable second-life resources, which is a key priority for us,’ said Roland Simon, vice president of global procurement and corporate sustainability. 

Doug Woodring, founder and managing director of Ocean Recovery Alliance added, ‘At Plasticity, we look for practical and progressive thinkers to join our forum, to bring together new ways of thinking, technologies and creativity in order to introduce innovative projects and initiatives that will help improve our ocean environment. We are delighted to have Avery Dennison join us as a partner, and we are confident that together we can create significant change.’