Taopix will officially unveil its next generation of photo gift software, an HTML5 based designer, at Dscoop EMEA2 in Rome, 6-8 November, 2013.
The latest release of the new online designer is set to include up to 18 languages as well as focusing on providing a user centric experience for online consumers.
James Gray, CEO and co-founder, said, ‘The feature that has most caught everyone’s attention is the fact that it’s based on HTML5 technology and so it sets itself apart from other platforms. Using the very latest, proven technology has a number of benefits, not least of all the fact that it lends itself well to being used across a number of devices, including iPad and Android. We’ve built Taopix Online to be easy to customise. Last but not least, we’ve focused heavily on ensuring we deliver the very best user experience for consumers too!’
Highlights include enhanced shopping cart and ecommerce tools designed specifically to enhance the online shopping experience for purchasers of photobooks and photo gifts, flight check, live pricing, send-to-a-friend and a Simple To Use toolbar (S.T.U. bar) which updates to display only the relevant options according to where the user is in the system.
Since the company demonstrated the very first (alpha) version of the entirely browser based platform at Print 13, Chicago, in September, they have received a record number of orders and enquiries.
‘Many existing customers and a significant number of new customers were drawn to the solution from the very first demo, because of its ease of use and cross-platform capabilities. And its been specifically designed to complement our Desktop Designer solution too, allowing photo gift businesses to offer their customers a choice, which they can then easily manage through our platform,’ said Mr Gray.
Visitors to the Taopix stand can view the latest release of the world’s leading photo gift platform, which has had a bit of a makeover. Featuring a brand new intuitive UX design for the powerful shopping cart and several enhancements across all aspects of the system, Version 4.1 has been specifically designed to make designing, ordering and producing, photobooks, calendars, proof books, single prints, wall art even less complex.
Mr Gray said, ‘We have some exciting developments in the pipeline for 2014. Ultimately, Taopix software releases and enhancements are based on real user feedback, from listening to those who use the software on a daily basis to run their photobook and photo gift businesses. This means that the platform is designed with the needs of these businesses, and their customers, in mind. And, where possible, we like to ensure any enhancements will add real value to their business, whether that’s via an online designer or a desktop download.’
