Debenhams’ in-house print operation, Magenta Print and Display, has installed a Xerox iGen 150 and Nuvera 157 to achieve the volume required to meet the retailer’s print requirements.
The in-house printing operation already produces the vast majority of in-store print for the department store and has now expanded its capability to include high speed and high quality label production.
The combination of the iGen and Nuvera devices allows the operation to meet the store’s volume and service requirements. It’s also able to provide an array of new products to its portfolio through a larger sheet size, 364 mm x 660 mm on the iGen 150 and the high quality finishing offered by both products.
With the addition of Xerox’s document creation software, PARIS, the team now also has the ability to automatically create and deliver personalised documents and better manage their digital printing processes.
‘When it came down to introducing new machines to our mix, Xerox’s product offering stood head and shoulders above the alternatives,’ said Chris Tester, director of print operations. ‘The machines were up and running within a month, and we’ve already seen big benefits: more firepower, consistent quality and greatly reduced cost, to name a few.’
The operation will produce more than 200 million product tags for use in all Debenhams’ stores worldwide using the two Xerox machines alone.
‘By grouping our iGen 150 press with the Nuvera and PARIS software we were able to address a number of quality and speed issues in one,’ said Darren Cassidy, managing director for Xerox UK. ‘Debenhams has put this diverse offering to excellent use, improving quality of output of print across the board.’
With volume requirements continuing to increase, Debenhams expects to maintain a lasting relationship with Xerox, Tester added. ‘The iGen has opened up a brand new capability for us and we would certainly consider installing additional Xerox devices in future should our volume demands require it.’
