Colour separation and enhancement specialists Touch7, will use drupa to debut its Touch7 Neon Color System. Visitors can experience the technology on the Ricoh stand in Hall 8A, where Touch7 will showcase its latest innovation which is compatible with Ricoh neon pink and yellow inks on their new Pro 7500. An expanded gamut and pastel colours utilising these inks for vector colours will also be on demonstration. The Touch7 System includes the Touch7 Photo Neon plugin for Adobe Photoshop, which adds neon inks into images with just one mouse click, with no manual masking. 

The Touch7 Neon Color System is an accurate option for neon/fluorescent colours for digital and conventional printing – anyone printing with neon or fluorescent inks or toners can use Touch7. Unlike some neon colour systems, which do not take into separate account the paper/substrate, inks, press conditions, and coatings, the Touch7 system enables printers to produce their own swatch books on their own press. This eliminates the traditional trial and error where designers and printers try to match colours that are not possible or do not take advantage of the gamut their press or printer provides. 

Mark Geeves, director of sales and marketing at Color-Logic, the exclusive distributor of Touch7, had this to say about the introduction: ‘At drupa 2024, Touch7 is proud to introduce our Neon Color System, empowering printers and designers to push the boundaries of colour and creativity. Neon and pastel colours offer new opportunities for printers and graphic designers to help make their brand clients stand out from their competition. Touch7 will let printers with digital presses show marketers what can really be done with digital inks. It is no longer necessary to make digital presses simulate conventional printing processes.’

Color-Logic develops colour communication systems and software toolsets for a variety of special effect printing applications, providing brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients. Its decorative effects utilise the existing workflows of printers and designers, without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.