Reading-based Sussex Beds has invested in a HP Latex 800W roll-fed printer, supplied by Perfect Colours, which has allowed the company to increase its marketing reach.

Having experienced the benefits of producing printed materials in house from its first purchase of a HP DesignJet Z6600 in 2018, adding a second in 2019, Steve Pickering, chief executive of Sussex Beds said, ‘the company’s average order value has increased three-fold’. This ultimately led to its investment in the Latex 800W printer in March 2023.

The company said the purchase of the new HP Latex 800W printer has allowed it to produce a wider range of marketing materials and increase awareness of its brand because of its white ink printing capabilities.

Nick Butcher, visual merchandising manager at Sussex Beds, commented, ‘The great thing with the HP Latex 800W is the white printing aspect.

‘We can print on limited substrates with the Z machines but nowhere near as many as with the Latex.

‘There is the opportunity for us to look at applications like floor coverings, which is something we haven’t been able to fully utilise before.

‘In addition, we can add graphics to our vehicles and use them as mobile advertising while out on the road.

‘The HP Latex 800W opens up those possibilities; it allows us to go over and above the usual window and wall applications.’

Since investing in the Latex 800W, the family business stated it has improved its cost savings and strengthened their efficiency, production, and sustainability stance. In terms of working with HP, Mr Pickering concluded, ‘HP couldn’t do more for us. The contact and support we have had has been excellent.’