HP has introduced the Latex 630 series printers, 1.6m entry level models that offer four configurations including print-and-cut and white ink, plus a web-to-print addition for its Professional Print Service Plan subscribers.

The company is particularly keen to emphasise the benefits of the white ink capability at this point in its range, where it should appeal to 300-series Latex user as well as competing against eco-solvent alternatives, enabling a wider range of applications to be produced. It said that colour reproduction is also improved thanks to Pixel Control technology developed for its DesignJet photo printer range which has not previously been used in the graphic arts models.

‘The new HP Latex 630-series packs our leading latex features, such as white ink, into a more compact and affordable form factor, allowing even the smallest of print businesses to effortlessly deliver high impact signage and décor applications, boosting margins,’ commented Daniel Martinez, general manager, HP Large Format. ‘Beyond the hardware, we have continued to innovate when it comes to services and solutions, with new cloud-based HP Print OS functionalities giving time-pressed users the ability to process and monitor jobs from virtually anywhere.’

The four printer options add white ink the standard CMYK set, and a dual-device print-and-cut capability in all possible permutations. A spindle-less front loading system and ability to print up to the leading edge of the media save operator time and material wastage respectively, while HP’s inks are now supplied in recycled and recyclable cardboard cartons. The printers operate at up to 14sqm/hr and the thermal printheads are user-replaceable The printers have 10GB of on-board job storage for quick reprints and are driven by the SAi Flexi Rip, which is included as standard.

HP has also announced HP PrintOS Design & eCommerce, which it describes as ‘an intuitive web-to-print solution that saves valuable time with simplified print application design capabilities, efficient production paths, and step-by-step guidance on how PSPs can integrate it with an existing e-commerce store’.

‘We spend a lot of time listening to print providers about what they need to grow, and one key area was evolving their e-commerce capabilities and better connecting the front and back-ends of their business,’ added Mr Martinez. ‘HP Print OS Design & eCommerce is our response, giving PSPs a quick and easy way to enhance their online shop, as well as new ways to process orders and automate jobs.’ The software is available as part of HP’s PrintOS suite to subscribers to the HP Professional Print Service Plan ‘Plus’ tier,

The HP Latex 630, HP Latex 630 W, HP Latex 630 Print & Cut Plus, and HP Latex 630 W Print & Cut Plus available immediately. The HP Print OS Design & eCommerce solution is expected to be available from November 2023 in the UK, Spain, Australia and New Zealand.