Data-driven print and imaging specialist Image Data Group has made a ‘transformative investment’ at its Brighton operation with the installation of a Xerox Iridesse six-colour digital press.

The move is said to underscore Image Data’s commitment to innovation, automation and customer satisfaction. In addition to the Iridesse’s productivity features such as 120ppm print speed, the additional colour options allow imageData to offer an array of additional colours including white, clear, silver, gold, and fluorescent pink, all of which can be mixed with the regular CMYK, to bring increased vibrance and depth to printed work, as well as opening doors to more creative possibilities for its clients.

Jason Vivian, Image Data’s operations director, commented, ‘Our investment in the Xerox Iridesse not only signifies our dedication to remaining at the forefront of print technology, but also our commitment to adding value to our clients’ projects.

‘By delivering a broader spectrum of colours and enhanced automation, we are poised to expand our market presence and offer our clients a truly unparalleled printing experience. Image Data’s new venture with the Xerox Iridesse marks an exciting chapter for the company and further cements our status as an industry leader.’

Nick Bridge, general manager, Xerox Production, added, ‘Image Data’s true investment is not only in the press but in the wider Xerox ecosystem, which includes support, training and business development. The Xerox Iridesse is a revolutionary digital printing technology that offers an expanded colour range and is driven by highly advanced automation features, setting a new standard for print quality and efficiency in the modern era.’