Online print company Where The Trade Buys has added to its range of products with a host of new merchandise – all of which can be personalised.

Along with acrylic blocks, the company has a number of mugs, mouse mats, coasters, canvas prints and photo blocks. Now it has been extended to include aprons, snow globes, card packs, phone cases and bespoke journals.

WTTB offers individualised Christmas products such as personalised wrapping paper and advent calendars, but now the range has been expanded to tree ornaments, card packs and baubles.

The company has also launched a dedicated Personalise Me service, where users can get help with everything from design to printing customers’ names on to products.

Louise Stephenson, managing director of WTTB which is now part of Precision Proco Group, said, ‘We are always looking at way of helping our customers grow their businesses and giving them a wider selection of merchandise to offer is a great way to do that, particularly as we head towards the busiest time of year.

‘It’s also a great way for companies wanting to give a personalised gift to their customers to do that in an imaginative and memorable way. This year, with all the challenges businesses have been facing, it’s more important than ever before that everyone maintains customer loyalty and these products are a cost effective way of achieving that.’