Cumbria-based H&H Reeds Printers has installed a Heidelberg Versafire EV five-colour sheet-fed press to upgrade its digital print capability, enhance competitiveness and expand its product offering.

The company serves a range of clients, from councils and other local government bodies to businesses and charities, producing items from business cards to 500,000-run colour leaflets and magazine work but there was felt to be a need to offer something different and to create extra capacity.

‘The timing was right for a change in press. The print industry is changing, and we are always looking to give our customers the best print options. By adding a five-colour digital press to our fleet, we believe we are doing this, and are very excited to see what products we can create,’ said Gareth Rylands, print manager at H&H Reeds.

‘I expect productivity to remain constant to start with,’ he noted, ‘then begin to grow as we start to offer more products. The addition of the extra colour means that we now have a great set of options to offer to our customers.

‘We are very proud of our long-standing relationship with Heidelberg, which gives us industry-best tools that allow us to produce the highest quality print products for our customers. This is why we continue to invest in their quality machinery and technology.’

The Versafire EV’s CMYK capability is complemented by a choice of fifth colour, which can be white, clear varnish, Neon Yellow, Neon Pink, Invisible Red, gold or silver. The press runs at up to 95 A4 pages per minute, and handles stock up to 360gsm. It can print duplex banners up to 700mm as much as 1260 mm simplex.