Denmaur Paper Media has announced that it has now sold more than 100,000 tonnes of Carbon Balanced Paper, as a result of which the World Land Trust (WLT) has been able to offset over 65,000 tonnes of CO2.

Carbon Balanced Paper is an offsetting scheme, adopted at the same time as the launch of Denmaur’s Revive recycled paper range. The British company has since extended the default Carbon Balanced at Source scheme to several of its other ranges including Amadeus and Ultra Fine Offset.

The scheme supports the activities of the World Land Trust, which involves protecting, conserving and regenerating some of the planet’s most important forestry and biodiversity, as well as protecting the habitats of a number of critically endangered species.

Denmaur’s managing director Nick Gee commented, ‘We knew at the turn of the year that we were likely to reach this milestone at some point during the summer months, but there was an overwhelming sense of achievement when it did actually happen, sooner than anticipated.’

Mr Gee also addressed the current turbulent state of the paper industry. ‘Of course,’ he said, ‘we must be respectful that this news comes at a difficult time of energy price hikes and global logistic issues, both of which impact on the cost and availability of paper; but sustainability remains high on the agenda across all industries, and Carbon Balanced Paper provides a cost-effective way for our customers to deliver a significant environmental message through print.

‘There’s a long way to go until we’re able to turn the tide of climate change. WLT’s motto is that they’re doing it acre by acre, so we’ll do it sheet by sheet and reel by reel with Carbon Balanced Paper.’

Emma Douglas, director of development at World Land Trust, added, ‘WLT works with local partners around the world – currently in 20 countries – to save, protect and restore critically threatened habitat for wildlife, and in doing so, lock-in carbon and address climate change. WLT has been saving land to save species for more than 30 years, and today our work to protect existing tropical forest habitat is more urgent than ever to save what remains of these vital ecosystems for wildlife. We couldn’t do it without the support of our partners, and we congratulate Denmaur on this significant milestone of 100,000 tonnes of Carbon Balanced Paper.’