Kornit has used its Tel Aviv Fashion Week to launch two new pieces of direct-to-garment (DtG) technology, the Kornit Atlas Max Poly system and the Kornit Apollo.

The former is a DtG system that the Israeli company describes as an ‘industry first’ solution ‘delivering superior quality digital decoration for vibrant, colourful design on polyester and poly-blended apparel.’ Already deployed at four beta sites around the world, Atlas Max Poly is intended to help meet demand for fashionable, unique sportswear and apparel.

The company says that the Atlas Max Poly will help to open up the professional and recreational sports apparel and teamwear markets, which have previously been limited by the difficulty in personalising polyester garments. Chief marketing officer Omer Kulka explained, ‘Kornit Atlas Max Poly is a game-changer. As fashion and sports apparel merge, there’s new opportunity for innovative fashion on polyester, currently the fastest-growing textile vertical. For the first time, recreational sportswear, promotional, and sports brands can embrace vibrant and colorful design with Kornit’s proven Max technology – setting superior quality standards for on-demand production previously not possible.’

Building on the company’s existing Max technology, Atlas Max Poly is compatible with mesh and plain fabrics, including brushed polyester, Kornit says that, ‘It enables endless designs and creativity on polyester, and empowers new styles for multiple effects and unlimited combinations such as emulating threadless embroidery, high-density vinyl, screen transfer emulations, and 3D effects.’

Meanwhile the Apollo also features Max technology, alongside functionality from Tesoma, the drying and curing specialist that Kornit snapped up earlier this year. The company says that the solution is ‘the most comprehensive digital, single-step end-to-end system for nearshore short-and-medium-runs mass production and offers optimal TCO and highest output per operator.’ The system will be available mid-2023.