On 17 February Epson will be celebrating ‘Turn Down the Heat Day’ as part of an effort to raise awareness of energy efficiency and its role in reducing our impact on the environment.

The inspiration for the day was research, conducted jointly by Epson and National Geographic, which found that the worlds permafrost is estimated to thaw entirely by 2100, drastically changing ecologies, raising global sea-levels, and releasing over 950 billion tonnes of methane into the atmosphere. The day itself is intended to raise awareness of this research and to serve as a platform for consumers and businesses across all sectors to consider how their day-to-day decisions are impacting the environment.

As part ‘Turn Down the Heat Day’ Epson is inviting homes and offices to turn down the heat by at least one degree to raise awareness of heat conservation for minimising carbon emissions. Those who take part are also being asked to use the hashtag #TurnDownTheHeatDay to help raise awareness.

Rob Clark, Epson UK’s managing director and senior VP for Epson Europe, commented, ‘The technology sector has a huge part to play in addressing the climate crisis. Energy waste in the form of heat is an obvious target for improvement in technology and can help people make an incremental yet significant impact on the environment. For example, our heat-free business printing technology reduces energy consumption by 83% compared with laser printer alternatives. Energy efficiency however is only one part of a cohesive solution needed from across different sectors to tackle climate change, therefore we hope that Turn Down the Heat Day can inspire wider exploration of this topic.’