XMPie has implemented bi-directional communication between its StoreFlow e-commerce software and Belgian developer Dataline’s MultiPress MIS/ERP, improving efficiency in web-to-print job specification, ordering and production.

The new integration allows job details generated by the StoreFlow ordering system, including all necessary digital artwork and assets, to be fed seamlessly into the MultiPress Print MIS/ERP administrative workflow and production schedule.

‘StoreFlow has been built with ultimate flexibility in mind because we know that our customers want to grow their businesses in ways that they may not even foresee when they first invest in XMPie,’ said Ayelet Szabo-Melamed, vice-president of marketing at XMPie. ‘This integration, connecting both ordering information and digital artwork and assets between the two systems, will help printers and enterprises reduce manual tasks and increase profit margins.’

XMPie points out that web-to-print (W2P) and MIS both need the same data to accomplish different functions: W2P streamlines the ordering process, while the MIS provides transparency and calculates pricing information in real-time as orders are fulfilled. By implementing bi-directional synchronisation across the print production workflow, everyone – including end clients, if desired – can access a real-time view of relevant information.

MultiPress MIS/ERP is the driving force behind many print production companies and organisations in Europe. To streamline processes even further, MultiPress connects with a wide range of solutions by industry leaders. Especially in the domain of e-commerce there is a high demand for web-to-print setups where integration with the MIS software adds important automation and intelligence to web storefronts,’ said Christoph Krohn, MultiPress product director at Dataline Solutions.

MultiPress has over 1000 installations across 25 countries and supports 11 languages. It has connections to more than 50 certified partners including XMPie.