Fujifilm has announced the appointment of Mark Lawn as head of POD [print on demand] Solutions Europe, tasked initially with increasing sales of the Revoria line of toner presses introduced in autumn 2021 after the split with Xerox following the failed take-over attempt by Xerox in 2018.

Most recently at Canon, where he held a Europe-wide responsibility for the wide-format line, Mr Lawn brings more than three decades of experience to his new position. At Fujifilm he will be responsible for the company’s digital POD business in Europe starting with increasing the market presence of the new Revoria presses, currently only being sold in Germany, Austria, Italy, Spain and Portugal.

Commenting on his new position, Mr Lawn said, ‘I am really excited to join Fujifilm and be part of this amazing new business. Fujifilm has an amazing brand and a long track record of delivering outstanding digital press products to the market, including the new Revoria range. The company has ambitious growth plans, which will be driven by an amazing new portfolio of Revoria branded products. The future is exciting, and we have a unique opportunity to bring these products to market in an agile and flexible way, as well as being a little bit disruptive, which I think is good for the market and for customers.’

Taro Aoki, head of Digital Press Solutions at Fujifilm Graphic Systems Europe, added, ‘Fujifilm is delighted to have Mark joining the team. After a successful 2021 for Fujifilm’s inkjet portfolio, with the launch of the Acuity Ultra R2, Acuity Prime and Jet Press 750S High Speed Model, as well as Samba Imprinting bar solutions, we are confident that Mark’s creativity, in-depth knowledge and passion will help to build on this success and drive our digital POD business to new heights in 2022 and beyond.’

The first model in the Revoria line is the Press PC1120, a 120ppm machine with a similar specification to the Xerox Iridesse (which was made by Fuji Xerox, as was), with a six colour engine offering gold, silver, clear, white or fluorescent pink in addition to CMYK, plus a range of feeding and finishing options. Fujifilm has not yet said when this or any other Revoria models will become available in the UK and Ireland.