Screen Americas has partnered with envelope converting and inserting specialist Winkler+Dünnebier (W+D) to offer complete direct mail production systems based on Screen’s roll-fed inkjet presses.

The alliance will operate in Europe as well and offers a Truepress Jet520 series press with Screen’s Equios workflow and the W+D BB1000 direct mail finishing and inserting system. The system can print on both sides of an envelope and according to Screen is expected to set a new standard for speed in variable data printing.

‘We are very excited to partner with W+D,’ said Ken Ingram, president of Screen Americas. ‘This integration provides our customers the ability to create new applications and value for their customers, without adding labour and in many cases, eliminating additional converting steps as well as equipment.’

There is also a possibility of saving on paper for the envelope converting part of the process, as the tighter tolerances on the W+D BB1000 allow for a closer fit between the envelope and its contents. With standard US-size envelopes this is claimed to lead to faster printing and paper savings of up to 5%, potentially a considerable saving over long runs, given the escalating costs of paper. The BB1000 can also create die-cuts and embossing that qualify for US postal discounts of up to 4%, and combine multiple mailings by Zip (postal) code to meet discount quantities; European postal systems offer similar incentives.

‘W+D is extremely excited to work with Screen Americas in the development of this specific direct mail application,’ said Michael Ring, president and managing director of W+D North America. ‘This is a great example of where both our companies’ technologies, when used in concert, can fulfil a void that now exists in the direct mail market for leveraging the power of a completely personalised envelope-letter package.’