Brisbane-based signage and display company Rapid Displays recently turned to Drytac’s Polar Premium Air White self-adhesive vinyl and Weathershield Gloss polymeric PVC laminate to produce an eye-catching wrap for a huge lorry trailer.

Big Dog Pet Foods, a long-term customer of Rapid Displays, needed the company to wrap its 4m-long refrigerated truck, which travels around the Australian state of Queensland delivering raw pet food products. Rapid Displays required a film that not only printed well, but would hold up during these long journeys and under the high-temperatures common in Queensland, 

Having worked with Drytac on several other projects over the past year, Rapid Displays opted for Drytac Polar Premium Air White polymeric, paired with Drytac Weathershield Gloss polymeric PVC overlaminate film for additional protection, with both materials being supplied by Shann Group. The graphics were printed on a Roland TrueVis VG-640 printer/cutter before being applied to the lorry trailer, delivering a completely new look and helping to promote Big Dog Pet Foods while the lorry is out on the road.

‘We needed a film that printed well and didn’t have a strong immediate tack,’ explained Rapid Displays owner Tim Bateman. ‘We were recommended this product and found that it worked perfectly. The print quality of Polar Premium Air is second to none. For sharp, striking truck-side graphics, Polar Premium simply could not be overlooked in terms of white point, gloss level, and longevity.

‘The quality of Drytac’s Polar Premium Air’s egress and clean removing adhesive made the installation much easier compared to other competing brands, while Drytac Weathershield Gloss is a dedicated matched component and protective UV overlaminate for  seven-year protection. Both films combined really created the ‘wow’ factor on this project!’