Responding to client requests, trade printer Route 1 Print is adding perforation to the range of finishing services it offers, claiming it is the first amongst its competitors to do so.

The South Yorkshire based company will initially offer four perforation options across its flyer and leaflet range, allowing the creation of tickets, vouchers and tear-off forms. Folding and perforation will be done on the same MBO folder as used for non-perforated items. Route 1 plans to expand the capability over time to address products such as perforated booklets.

‘Client feedback is a huge part of our decision-making process when we’re looking at launching new products,’ said product coordinator Jack Crofts. ‘Our job is to make our clients’ lives easier so if we follow their requests, we can be sure that we’re on the right path. Given how many requests we’ve had for perforation, I’m confident we’re going to see a very positive uptake.’

Route 1 Print clients can make requests through the company’s regular customer surveys, or by contacting their account manager at any time.

Brand Manager Christie Round encouraged Route 1 clients to get in touch with specific requests: ‘Our account managers are always happy to pass on ideas and no idea is too small if it could help our clients. We’ll be launching our summer survey soon so we’re looking forward to seeing lots of comments and suggestions that we can take forward,’ she said.