ThreeFiveFour has invested in a Ricoh Pro 8320 and a Ricoh Pro C9210 as it prepares to ramp up its operations as lockdown ends in England.

The Basildon-based creative print and direct mail specialist first partnered with Ricoh four years ago when it installed a Pro C9110. In the intervening years it has also added a Pro C9120 as owners Ian and Adam Drew increased turnover from £2m to £6m.

As part of its growth plans for the future, and as part of an effort to adapt to the evolving print landscape, ThreeFiveFour decided to grow its direct mail operation and needed more capacity.

In order to achieve this, the management team assessed the market and decided to invest in the Ricoh machines. The pair will allow ThreeFiveFour to increase up-time performance and help the company meet the expected boom in demand when lockdown comes to an end.

‘Our relationship with Ricoh has been a success since day one, so we’re pleased to continue our partnership with the team,’ said Ian Drew. ‘In the world of direct mail, speed and timing are everything, so our clients need us to move swiftly to ensure they remain competitive.

‘Ricoh’s innovations continually enable us to meet client needs and demands, surpassing what we originally thought we were capable of producing and helping the business go from strength to strength. Our orders can be large, and as we do everything in-house, it’s crucial that we can rely on Ricoh’s engineers, their machines and the high quality of service we get from both. Ultimately, it’s the consistent quality we get from Ricoh that encourages us to continue to invest in their products.’

Simon Isaacs, national sales director at Ricoh UK, added, ‘It’s always fantastic when our existing customers choose to reinvest in Ricoh products over other brands. The new Ricoh technology will allow ThreeFiveFour to keep up with their current client demand and the expected increase when lockdown ends. The new machine will offer them greater efficiency while maintaining the high quality and standard their customers expect.’