MacroArt has teamed up with retail design experts Nest Studios to create a unique Cardiff store for luxury desserts brand, Creams Café.
The wide-format specialist has worked with Nest on a range of projects over the past few years, however this most recent challenge involved a wide array of materials and print finishing processes and the two teams working more closely than ever before.
This combination saw everything from window and floor graphics, lightboxes and fabrics, to neon lighting, dibond signage and stencils for graffiti work supplied and installed in under a week.
‘The Creams Café project was the perfect opportunity for us to work with Nest and deliver a seamless delivery for the client from start to finish,’ said Jo Worton, MacroArt’s business development manager. ‘With a wide range of graphics and formats we have been able to deliver a highly visual retail environment that reflects Creams Café’s vision in its latest dessert parlour.’
Nest Studios’ director Dimitris Demetriou added, ‘We are delighted to be able to build on our strong, collaborative relationship with MacroArt that ensures that we can offer businesses like Creams Café the real impact their brand demands.
‘As retail design specialists we work hard to deliver a turnkey solution to our clients, and it is exciting to see the final results with the interior of Creams Café’s Cardiff store.’
MacroArt has also launched a major sustainability initiative to identify opportunities and drive improvements to help reduce the environmental impact across all areas of its business.
As part of the programme, the company has commissioned a formal ‘top to bottom’ review of its green credentials from environmental consultancy Green Circle Solutions to ensure that the process is not just hot air and can achieve meaningful change.
‘It’s only by using third-party objectivity that you can be clear on your real starting point and therefore your destination,’ managing director Michael Green. ‘So many businesses have misconceptions of just how green they are, but we wanted to know the truth so we could plan for effective change and know the impact each implementation would have.’
The Macro Eco initiative has defined a roadmap that commits the business to reach peak emissions by end of 2022, and then to reduce its overall CO2e footprint year on year from this point onwards by targeted percentage. In addition, the business will also invest in certified Carbon Offset schemes to neutralise its own footprint from 2020 onwards.
