German software developer CloudLab has released version 6 of its printQ web-to-print software, increasing the choice of underlying e-commerce technologies to suit different users’ requirements.

Available exclusively in the UK through Transeo Media since 2020, printQ is described as ‘a fast, intuitive, and flexible e-commerce solution that offers the industry-leading print buyer experience designed to win new business, deepen and nurture existing business relationships, acquire new customers and grow existing business.’

Transeo managing director Neil Bather told Digital Printer, ‘What interested Transeo to partner with CloudLab was actually a few reasons: the openness and flexibility of the technology, their calibre of existing customers such as Cimpress, Avery Labels, Flyeralarm and Saxoprint – some of Europe’s largest online printers – along with their 3D online packaging design module, to allow customers to design, preview in 3D and order packaging, which opens up a completely new market for us. Custom development is also a key part of the offering, so printers can modify any part of the software to work for their business.’

The software supports both B2B and B2C print selling and with the v6 release, users can configure the web-to-print and online design elements with the underlying e-commerce technology of their choice:

‘We understand that today, customers strive to have a modern, open and flexible architecture to build and future-proof their online businesses,’ explained Mr Bather. ‘As standard, printQ is delivered with the leading enterprise-class Adobe Magento 2 e-commerce solution, however customers can now choose others, such as the popular Shopify solution, connected via our open APIs.

‘The engineering team has done an amazing job at delivering what I believe is the most open and flexible web-to-print and web-to-pack software available for the online print and packaging industries.’

CloudLab’s software is available either as a hosted software-as-a-service (SaaS) package or via self-hosted licensing.