MacroArt has completed a 250m hoarding production and installation project in St. Neots, Cambridgeshire.

Working in partnership with creative agency Hello Hackenbacker and property developer Urban & Civic, the graphics company has erected external hoardings promoting the 400-acre Wintringham development. The entire design and print process was completed in under two weeks, with installation taking three days.

MacroArt produced the 2.4m high hoardings using its Durst P10 printer, incorporating overlaid cut vinyl elements which can be replaced as required to ensure messaging can be continually updated during the development. Colour-matched screws and anti-graffiti lamination were used to complete the installation and future-proof its effectiveness and appeal.

‘The size of this project demanded high levels of collaboration, dedication and focus from our team, and every member stepped up to the challenge to ensure we have delivered to the timescale and quality demanded,’ said MacroArt business development manager David Mansfield. ‘I am delighted with the result and proud of their achievement.’

Urban & Civic’s communities, communications and partnerships manager Rebecca Britton commented, ‘Wintringham is a key part of St Neots’ growth aspirations and the Eastern Gateway to the town.

‘From day one we have been seeking trusted local partners who we can work with, not only to deliver great quality work on the development, but also to grow with us and be part of ensuring St Neots grows well. It’s been great working with an industry-leading local business like MacroArt in bringing the Wintringham story to life.’