Printwear & Promotion Live 2021 has been postponed until later in the year as a result of uncertainty caused by rising levels of Coronavirus cases and local lockdowns.

The event was originally scheduled to take place from 21 – 23 February 2021 at the NEC in Birmingham. New dates have yet to be confirmed.

In a statement issued on 25 September event director Tony Gardner said, ‘The February dates were giving serious reason for doubt with ourselves and exhibitors, due to the increased uncertainty as a result of the recent rise in infections and local lockdowns, and with the winter still to come. Consequently, we felt that an early decision to postpone the event would be in everybody’s best interests.’

Mr Gardner explained that Printwear & Promotion recently surveyed its visitors to get their views on attending the show in 2021. Results showed that 71% of visitors said the pandemic hadn’t changed their plans and 5% actually advised that they are now more likely to visit. However 21% did say that they would be more likely to attend if the show was pushed back a few months.

The director concluded, ‘We now have the option of running the show in either May or June and will gather feedback from our exhibitors and monitor the ongoing situation before making a final decision.

‘As organisers we currently remain optimistic that we will be able to deliver a successful, vibrant and dynamic exhibition for our loyal visitors later on in 2021.’