CMYUK waves PVC-free banner
Published: 17 August 2020 | No comments yet
The green team (from L): Eric Zhang and Nova Abbott, Taya Groups; Robin East, Jon Price and Michael Crook, CMYUK; Linda Zhang, Taya
In a multi-million pound contract, CMYUK has gained exclusive distributorship of Taya Groups’ Kavalan PVC-free banner range in the UK and Ireland.
Said to replicate the look and feel of conventional PVC banner material, while offering similar or better strength and welding characteristics, Kavalan will be a ‘game changer’ according to CMYUK because it is designed for ‘responsible’ end-of-life disposal. The new material is phthalate-free, has a biodegradable coating and weighs as little as half of PVC, so reducing the carbon emissions associated with its transport.
Vincent Lin, vice president Taya Groups said, ‘When it comes to distribution we look for a close partnership that shares our philosophy. So when we met the CMYUK team, we were super impressed with its professionalism and dedication to the development of sustainable solutions.
‘CMYUK’s fresh marketing approach, its comprehension of the technical aspects of a product, and its understanding of product positioning within a wider environmental context will make this a successful and solid partnership for years to come.’
Robin East, group director at CMYUK, said, ‘We are delighted to be working with Taya to introduce and develop the Kavalan PVC-free range of materials into the UK and Ireland. It completely matches our mandate to offer the UK’s digital wide-format printing industry a wide variety of environmentally responsible materials.’
Almost a decade in development, and subject to 13 patents pending, Kavalan is REACH, RoHS and 33P compliant. It can be disposed of without any harmful effects to health or the environment, it is claimed, and does require any changes to processes or working equipment.