As part of a new strategic partnership Avery Dennison will become the sole distributor of Lampe Textiles’ Squid self-adhesive textile window films in Europe, the Middle East and north Africa.

Digitally printable, Squid films are heat and moisture resistant, with sun protection, and can be ‘easily applied’ onto glass surfaces. Woven Squid textile has a linen look and comes ready to print. It offers homes, offices and hotels a ‘soft, minimalistic and elegant appearance’ and is available in six colours. Depending on colour, the film deflects between 25 and 36% of solar energy.

Alessandro Sacchi, product line director for digital print at Avery Dennison Graphics Solutions Europe, said that the new partnership with Lampe Textiles gives customers access to another important innovation in architectural window films.

‘Avery Dennison has developed a very extensive – and growing – range of different window films, across architectural, retail and vehicle applications,’ Mr Sacchi said. ‘This latest addition to our portfolio is the very first fabric that also acts as a self-adhesive curtain. It opens up new design options for interior designers and architects, and offers an excellent alternative to conventional films or net curtains.’

Johan Bonner, director Squid, said that the two companies are now positioned to gain a decisive share of the digital printed interior decoration market. ‘This new strategic partnership – a first step – means that architects and designers can count on easy access to innovative and high-quality products for interior design, along with outstanding production and installation partners. By taking over Squid distribution, Avery Dennison will extend the potential of these innovative Squid products. That provides a high-demand market with a broader and more flexible range of options.’