Women’s fashion and homeware retailer Blue has had its Bath storefront decorated in a seasonal theme with window graphics produced by the Drytac Academy on a Fujifilm Acuity printer.

Situated within The Loft, a contemporary ‘concept’ store in the city’s Bartlett Street quarter, Blue wanted an eye-catching minimalist window display to prepare for the Christmas shopping season.

The Bristol-based Drytac Academy got involved, providing a window graphic, printed on a Fujifilm Acuity printer on Drytac ViziPrint Impress Clear UV, one of Drytac’s range of products specifically for window displays.

ViziPrint Impress Clear is an optically clear, recyclable PET film designed for self-adhesive applications on glass and other smooth and flat surfaces. It is durable and water resistant, and can be reverse-printed using UV, latex, solvent and eco-solvent inks. It includes Drytac’s adhesive for simple installation, repositioning and clean, residue-free removal.

The window graphic, which features a predominantly white design of a snow-covered town with Santa’s sleigh flying overhead, was installed by Drytac Academy manager Gareth Newman.

Mr Newman commented, ‘ViziPrint Impress Clear is the perfect product for dramatic window displays thanks to its clarity, its ease of application and its mechanical bond that gently adheres images to ensure window graphics stay bright.’