The Strategic Mailing Partnership – the representative body for UK mailing houses – has completed a new look board with the appointment of its first Scotland-based industry expert.
Isla Munro has been managing director of Edinburgh-based DM specialists The Dragonfly Agency since May 2018, but brings more than 15 years of experience in marketing, commercial insight and new business conversion to the position. She joins Ben Snutch, group sales director from GI Solutions, and Michael Gray, European senior category manager at Williams Lea Tag, on the SMP board, tasked with driving forward the organisation’s mission to promote better mail for all.
Ms Munro said that the SMP’s passion for mail was an important factor in her agreeing to join the board, and added: ‘I hope I can get a positive message out there to my peers on both sides of the border to highlight the importance of reinvesting in this medium.’
SMP chair Judith Donovan CBE commented: ‘All three new additions have a fantastic level of experience covering a wide range of aspects across the industry. Their input will be valuable in helping to shape the SMP’s future, and we look forward to having their voices on the Board to keep protecting the futures of our mailing houses.’
