These printed pizza toppings were the Display Graphics runner-up.
The winners of the second Inca Digital Excellence Awards (IDEAs) were announced on 19 October 19.
The company said its awards ‘celebrate the creative and remarkable effects and products produced by innovative companies throughout the world using Inca printers.’
Entries in each of the six categories were selected on the basis of originality of the job, complexity of the substrate, ability to overcome design and concept challenges, success of making something special, client benefit, and visual and structural impression. The independent panel of judges included Barney Cox, senior consultant at InfoTrends; Stan Kilpin, publisher of Digital Image Australia/New Zealandand Noel Ward, managing director of Brimstone Hill Associates in the USA.
The category winners, who spanned three different continents, received a trip to the SGIA print exhibition in Las Vegas, courtesy of Inca, and were presented with an Inca IDEA trophy. In addition, SGIA provided winners with full SGIA Business Packages, which enabled free entry to the event and access to seminars during the show.
‘This group of entries surpassed our expectations, and we would like to thank everyone who participated in the IDEAs programme this year,’ said Heather Kendle, director of marketing at Inca Digital Printers. ‘The submissions were extraordinary, in part due to the wide range of materials they are able to use, from more common plastics and boards, to more unusual substrates such as pizza dough! There were interior and exterior designs, walk-through displays, and even flip-flop sandals and interactive mannequins among the many creative entries. All of the entrants should be proud of the work they have done.’
The six categories (Display Graphics, 3D POS, Retail Interiors, Interactive Display, Décor & Furniture and Product Decoration) were created by Inca to encourage the widest possible range of entries and reveal some inspiring applications. The prize-winners were:
Display Graphics: Artwork Digital, Brazil: for its own promotional campaign, a prototype of a Harley V-Rod 2008 printed on an Inca Spyder 320 and assembled from sheets of Re-Board. The runner up also received a special award for creativity. Art Center, Brazil entered a self-promotional targeted campaign, using an Inca Spyder 320 and Inca Onset S20 to print fake pizza toppings directly onto real pizza dough. The 400 pizzas were delivered to creative agencies in Såo Paulo, with the message, We print on paper, too.’
3D POS: Delta Group, UK: A large Snow White walk-through display for NBC Universal offered a visual impact of the feeling of the movie, including live action footage and sound. The size, structural design and print registration from a Columbia Turbo were critical, as was the quality finish.
Retail interiors: Marketing Alliance Group, US. A mermaid graphic for Casey Key Fish Bar was taken from an original oil painting on canvas, photographed, edited, and printed on poplar wood using an Inca Onset S40. Challenges were working with the grain, eliminating moisture, and the right balance of ink lay-down.
Interactive Display: Artwork Digital, Brazil. A giant-sized toy train with TV monitors and DVDs, was printed on Re-board with an Inca Onset S20.
Décor and furniture: Artwork Digital, Brazil: a decorative ‘display’ consisting of two separate recycling containers – one for used magazines and newspapers, and one for outdated prescription medications. It was printed on 5 and 10 mm acrylic and vinyl adhesive on an Inca Spyder 320.
Product Decoration winner.
Product decoration: Artwork Digital, Brazil. Customised flip-flop sandals printed on rubber with an eight-colour Inca Spyder 320, designed and created as a promotional piece for Fiat.
Contact: www.incadigital.com
