Jon Macmorland, managing director

The independent, Chichester-based, digital printing and copy shop has seen a measurable return on its investment in the Optimus dash software.

 The company needed to streamline processes to minimise time spent on administrative tasks and free up value time to continue to build the business. The software allowed it to address the issue of its lengthy manual process of collating invoicing each month. Not only was this having a significant impact on management time but was also a key factor in reducing cash flow.

Pricing was also completed manually so not only was it taking too long to provide customers with quotations, it was taking up valuable management time.

Pro Copy chose Optimus due to its management information and the automation and streamlining of all its processes. Jon Macmorland, managing director, said, ‘The return on investment from using dash is clear. The system has greatly improved our speed of invoicing and therefore cash flow and the accuracy of our quotes, especially for repeat work. We know now how much jobs and processes and materials are costing the company and can price accordingly. The whole company has a much more professional image adding value to our brand and it has improved and streamlined our workflow.’