EFI has launched version 7 of its Digital StoreFront software, which combines the SmartStore Builder interface with advanced HTML5 tools for web to print storefront access across desktop, tablet and mobile devices.
‘Printing companies need a powerful online interface not only to win new business, but to create greater customer loyalty through branding and updated browser functionality,’ said Dave Minnick, director. ‘Our new version of EFI Digital StoreFront addresses this critical need by providing the most compelling, attractive and feature-rich web to print and eCommerce solution in the industry.’
With the new version, print shop administrators can choose from a variety of pre-built layouts and themes as well as easily customise storefronts using the software’s SmartStore Builder. Administrators can also perform advanced customised tasks with direct HTML and CSS editing.
Using HTML5 and responsive design, the software allows seamless support across operating systems, browsers and devices. Each storefront design has been certified for desktop, tablet and mobile devices running Windows, Linux, Max OS, iOS, Android and Windows Mobile. As a result, printing companies can offer their customers the same world-class eCommerce experience at the office, at home or on the road.
The software’s VWeb+ cross media marketing module combines the power and precision of variable data printing, personal web pages, emails and SMS text messages. Users can create and manage comprehensive, multi-touch marketing campaigns, track customer response and configure automated follow up messages.
The new version also offers several advances in automation and integration. Pre-flighted files, job attributes and order information flow directly to downstream systems, eliminating redundant touches and delays in the production process. Digital StoreFront also works seamlessly with the company’s print workflow products, including EFI Pace and Monarch MIS/ERP and EFI Fiery digital front end software.
