Two companies, TG Print & Design and Sense Creative, are to take delivery of a LumeJet S200 printer to help them to diversify their offering and open up new markets.
Recently TG Print & Design has invested in equipment that has allowed it to to offer products such as secure tickets, banners and canvas prints. However, the purchase of the LumeJet S200 will take the company’s diversification a step further.
Meanwhile, Sense Creative, will use the S200 to deliver a range of photo products via a web to print system from its website. It is looking to handle thousands of files every day, giving it a high order rate with each order having a relatively low value.
Tim Thompson, managing diector, Sense Creative, said, ‘We saw a couple of reviews of the Lumejet S200 in the trade press which, as we were looking at the photographic market, were really interesting. We followed up with LumeJet and when we finally saw the quality of the samples they blewus away.’
Managing director, Dave Duhig,TG Print & Design, said, ‘To be quite honest we had no intention of making a capital investment right now. We had invested in specialized kit over the previous few years and were looking to make that pay. However, when we saw the quality of the LumeJet S200’s output we felt that there was a real opportunity to take our diversification further.
‘While it may seem like a huge step away from our existing customer base, it actually isn’t quite as big as it first appears. We already deal with customers who want high quality products, as we produce flyers for galleries, photographers, artists, and jewellers. To be able to offer them the ultra-high quality output from the LumeJet in other formats just allows us to keep those customers in house.
‘We see the early adoption of technology, like the LumeJet, as an opportunity to diversify and, above all, offer a service which will return a profit. The S200 will dovetail with our existing technology giving our clients really high end products, and at the same time providing us with a profitable revenue stream,’ said Mr Duhig
The new services the company can offer will be promoted to its current client base, but TG Print is also in the process of developing several specialist web-to-print portals that will provide orders to keep the S200 busy. In particular the company sees the potential of short run, layflat books combined with high end finishing which it already has in house.
