Heidelberg UK has got off the mark with selling the ROI360 web to print solution after Apple Colour in Bristol became its first customer.
ROI360 has been a supplier of web to print solutions for over a decade and has more than 100 customers using its Storefront technology in the UK, including existing Heidelberg customers such as Northend Creative Print Solutions and Kingfisher Press.
For Heidelberg the ROI360 web to print solution offers an excellent link between a Storefront solution and its Prinect workflow production and business modules.
Apple Colour, an existing web to print user was seeking a simpler solution and one which didn’t require an outside agency to produce multiple templates for the simplest products. For them ROI360 was the right choice to steer the company’s web to print solution forward. Apple recruited Lindsey Butcher who has undergone training at ROI360 HQ in Cambridgeshire.
Lindsey Butcher explained, ‘Apple Colour has recognised the merits of the system and the added value it gives existing customers, particularly those who centrally manage marketing collateral and want greater control over their brand identity while having the ability to support the marketing of the product through the supply chain. It also gives them the ability to complete updates of products, promotions and logos internally, without the cost of outsourcing.
‘Storefront is the recognised industry standard and ROI360 showed how versatile its system could be, with the option of additional modules to make it an all round marketing solution. The tie in with Heidelberg contributes to our confidence in this system.’
