Alan Coulson, sales director, with customer Julie Mercer
Wood Richardson, based in York, has invested £100,000 in a Versant 2100 from Xerox to supply customers with quick turnaround, small quantity print runs at a competitive price.
The new printer enhances the digital print service already offered by the company, which enables its customers to meet tight deadlines on shorter run print projects, without compromising on quality. The new Versant also offers customers the options of using a wide range of different paperweights, special finishes such as pearlescent, metallic and textured, can print up to A3 size and can produce personalised items for direct mail campaigns in timescales as short as 24 hours.
Alan Coulson, sales director, said, ‘Demand for our digital print service has grown rapidly over recent years and we wanted to add to our existing digital print capability by investing in the very latest technology available. The quality and flexibility offered by Xerox’s Versant 2100 printer means that we can offer customers a wider range of digital options at very competitive prices, helping them to be meet their deadlines on smaller print runs whilst still producing creative, eye catching pieces of print.’
York Beauty Therapist Julie Mercer chose to use the company’s new digital service to produce her business cards and a small run of her brochures. Julie said, ‘I have used Wood Richardson a number of times and have always been delighted with the service they provide – from the team providing the quotes to the delivery driver. I often need things printing quickly and in relatively small print runs, especially for things like business cards and special promotions, and the new digital service is perfect for this – giving me great quality print, fast.’
Mr Coulson continued, ‘Julie is typical of the type of customer we work for with digital print. Whilst she sometimes needs litho print for larger orders, she also has special one off items that she just needs to get done quickly, but which still reflects the quality of her brand.’
