International Paper is looking to add another distributor for its paper brand HP Everyday Papers in the UK market after the loss of PaperlinX.
Commenting on the news, International Paper’s Country Manager for the UK and Ireland, Antony Mackie, stated, ‘We are committed to continue investing in the HP Everyday Papers brand. HP Everyday Papers is successful, and we are maintaining our commercial focus on the range. We want to reassure the market that HP Everyday Papers will continue to be supplied and marketed through a variety of channels. Currently it is stocked and distributed with our full support via our partner Antalis, and we intend to add another distributor, providing the market with the necessary choice and supply coverage to support the brand’s customer base in the short term, and ensuring supply into the future, as we continue to innovate and develop the programme.’
The range is currently stocked and distributed in the UK by paper merchant Antalis.
