Print and direct mail specialist Assembly Direct Mail (ADM) has invested in a Xerox Colour C75 Press and two Xerox Nuvera 144 EA Series Production Systems.
The investment is part of an on going strategy to expand its digital print production technology.
Over the past year the company has undergone a complete hardware refresh, growing its business significantly and with Xerox equipment exclusively. ADM, which produces mail shots in large volumes down to short-run bespoke direct mail for a range of sectors, expects that the equipment refresh will result in a 50% increase in the number of personalised letters it is able to produce.
‘Following an evaluation of the equipment available in the market, Xerox was our first choice yet again,” said Paul Hines, production manager at ADM. ‘With Xerox equipment already in place, we knew this was a trusted solution that could be integrated seamlessly with existing technology. The additional capacity it enables will help us to produce an output in excess of a million personalised items a week.’
The new Xerox print production technology will be installed alongside the addition of a new camera matching system for the firm’s enclosing lines.
‘Assembly Direct Mail has seen impressive success in recent years, now providing one of the largest hand fulfilment floors in the South East. This latest investment will ensure the firm has the technology it needs to continue its successful growth over the coming years, providing its customers with the highest quality products, while increasing its capacity and efficiency,’ said Mike Holyoake, general manager, Graphic Communications Operations.
The Xerox Colour C75 Press can run up to 76 pages per minute on uncoated stocks and up to 51 ppm on coated. Printing at 144 images per minute, the Xerox Nuvera 144 EA Production System uses Xerox EA toner to produce fine lines with maximum detailing and a smooth, offset-like matt finish.
