Leading architectural and interior design agency, Boundary Space, has used LumeJet’s S200 photonic printer to create a new range of ultra-high quality architectural design brochures to help it win new business.
The books are designed by the Boundary Space team who have worked in conjunction with London based Clicks Print Limited. It is the underlying technology of the LumeJet printer, using precision light rather than ink that allows the production of a wide range of realistic colours, pin-point sharp text, and traditional as well as CGI imagery.
Boundary Space’s co founder and director, Thomas Furse-Roberts, explained, ‘My whole world is designing ultra high quality buildings, both interior and exteriors. My biggest challenge has always been how to get my concepts across on paper. Showing a client a striking visual design digitally on an Apple retina screen has always been fine, but to date you simply couldn’t leave behind a hardcopy with the equivalent quality of those plans after making a pitch. That was until I saw the LumeJet print, at which point I realised that the solution to that particular challenge was staring me right in the face.
‘In many ways the traditional compromises with print were actually limiting my creative design ideas as I needed to be able to successfully reproduce them on paper. The other challenge was how to make my pitch books look elegant and to stand out from my competitors. The pitch books have to be A3 layflat, and I was having to use the rather cumbersome and somewhat ugly wiro bind spine method in order to get those books to truly lay flat and showcase a design that runs across the join of the A3 format.
‘To compensate for this less than ideal spine method and to try and maintain the ultra high quality feel, I was spending a fortune on presentation boxes in order to make the overall appearance look good. In reality though I was presenting a document with a wiro bind spine, with compromised designs, and the boxes would do little to positively influence the physical appearance of the books.’
Boundary Space linked up with Clicks Print Limited and started using their LumeJet S200 printer during the latter part of 2014. ‘We were aware that architectural design plans, both interior and exterior, produced on our machine could offer Boundary Space, and its clients, a commercial advantage in a sector where differentiation and initial quality of visual impact is key,’ said Paul Anson, LumeJet’s CEO.
‘The LumeJet S200 can print up to one metre in length which is perfect for all manner of A3 landscape books. In the case of Boundary Space this meant A3 landscape layflats with designs that run right across the join, as well as great panoramic shots of street scenes, domestic, and also commercial architectural developments.’
