Infigo Software Limited is looking to make waves in the cross media marketing world by unveiling a new product at the PODi AppForum in Las Vegas 11-13 May.
The new product, Symphony, has been created for cross media marketing incorporating email, SMS, social media and calendars.
Mr Gibson said, ‘We’ve been to PODi lots of times, so we know it will be the perfect place to demonstrate Symphony, our new cross media tool, for the first time. We already have Catfish Hybrid Mail, which is generally for print-based operations. Symphony is more about multi-channels – email, SMS, social media and calendars.
‘At PODi we will be demonstrating this for the first time and continuing to push MegaEdit. Plus we will look to establish further our links with two distributors to sell our software and offer client support in North America. We’re working on a number of significant deals and supplier relationships over there, as a result of the two conferences we’ve attended.’
Infigo head to Las Vegas having secured enough votes to reach the shortlisted stage of the Pitch to Rich competition, which is offering the prize of a potential £250,000 marketing investment from entrepreneur Sir Richard Branson.
Nearly 900 people have shown their support in the initial public voting round, to secure Infigo a place in the top 50 of the Grow section, for established businesses. This will now be whittled down to 10 in that category by Sir Richard’s team.
If they win, the company would use the investment to develop its UK hub and business strategy and expand its North American operations.
Mr Gibson added, ‘We are delighted that so many people supported us through this process and, like our customers, recognise the global potential of our software. Gaining the public’s support is not easy in a competition like this, because we sell our products to other companies, not the public directly.
‘So we’re really delighted we’ve captured the public’s imagination, just like we do when pitching to clients and we’re truly thankful for the support of everyone who voted for us. We’re now really excited to have the chance to be assessed in the second round by Sir Richard’s team.’
