The Challenger large production inserting machine
AMS has released its new mailing application software for the Challenger, the company’s large production inserting machine, which it says will accurately produce and send out masses of personalised mail.
The application is now compatible with Windows 10 and will help printers and companies alike.
The innovative application works by storing variable data from barcodes and optical recognition marks printed on to envelopes, providing reassurance that mail pieces match every time. It can also create an audit trail database, match against pre-existing databases, check for duplications while tracking mailing pieces and above all, minimise fault.
Kevin McPheat, managing director of AMS commented, ‘An increasing number of printers come to us looking for solutions of how best approach some of their clients personalisation requirements. As well as resolving many mail processing issues and enabling companies to comply with increasingly tough data protection requirements, the Challenger system gives users cost-effective ways to create large quantities of bespoke, personalised mail. With new Windows 10 compatibility, the 64 bit app has ensured the Challenger stays relevant in today’s mailing market.’
AMS is the exclusive UK supplier of the Challenger inserting system, designed and manufactured in Germany by Grutzmacher. Although the machine simply folds and inserts letters and brochures in to envelopes, the accompanying software application will enable it to perform complex personalisation and variable data printing tasks.
The system comes with an extensive range of feeder types and can reach speeds of up to 15,000 items per hour and envelope sizes from C6 to C4.
The application was recently used for a leading insurance company’s direct mail campaign. The campaign included a personal message printed in colour onto the outer envelope of each of their customer’s mailings relating to the vehicle they drive. This gave the mailing campaign an impact and generated high response rates. The Challenger application read data from the enclosed letter so information personal to the customer could be printed onto the outer envelope.
This direct mail campaign included a personal message printed in colour
