For the first time there will be an area devoted to successful business and marketing concepts at drupa’s innovation park.
Located in Hall 7 the drupa innovation park (dip) will contain six themed areas with around 130 exhibitors showing their innovations in workflow processes, automation and the latest print technologies.
dip offers visitors to the advantage of being able to discover innovations and market-ready applications for creative print products and technologies in a convenient compact form. The solutions on show will be complemented by presentations, panel discussions and interviews on the dip stage.
In the Innovations in Printing Technologies area, exhibitors will present key technologies in modern printing and finishing, applications for functional printing, printed electronics and 3D printing and solutions for prototyping, visualisation and workflow. One of the exhibitors in this area is modico GmbH, which specialises in laser paper finishing, UV direct printing on objects up to 150 mm thick and 3D printing. When it comes to innovative print products, one of the first things that comes to mind is lenticular printing, the only finishing technique which allows images to be printed with the illusion of movement. One of the pioneers and leading names in the industry, DPLenticular, will be exhibiting at dip. ‘The drupa innovation park is an excellent opportunity for us to present what is still an innovative printing technology and reach new target audiences,’ said Daniel Pierret, founder of the Irish company.
The Multichannel Publishing & Marketing Solutions area will cover topics such as the management of cross-media contents/assets, web and app publishing, database publishing, and marketing and brand management solutions.
Added Value in Print will focus on finishing, further development and the advanced added-value of print products, including innovative substrates, new finishing methods, packaging, label printing and displays, green printing and secure printing.
The Business Models Alongside technological changes will look at new business concepts and models have an ever more important role to play.
