GAP creates customised clothing with Epson

Epson’s SureColor SC-F2000 printers helped GAP to launch a limited edition direct-to-garment customisation pop-up in London.

Last weekend GAP opened the doors to its Covent Garden store for two days of customisation with live print specialists, YR Live. 

Customers could personalise t-shirts from GAP’s premium cotton range with a selection of pre-set GAP style slogan graphics from the 60s, 90s and noughties in jet black and rainbow colourways, with each customisation taking only a few minutes using the Epson direct-to-garment printers.