Voyage of disc-overy: (L to R) Direct CDs operations director Fuat Fuat, managing director Martin Crowson and Ricoh production print sales specialist Adrian Stark


Ricoh has concluded a deal at IPEX with Ware-based Direct CDs to supply a top-of-the-line Pro C7100 five-colour digital press in order to provide additional digital printing services to its customers.

Martin Crowson, managing director at Direct CDs, commented, ‘Customers were asking us to take on additional digital print, which I thought would be a great opportunity to expand the business. However, I knew I needed some assistance in setting it up.’

Following his appointment, operations director Fuat Fuat developed new service offerings and the workflows required to meet customers’ requirements. This involved replacing the existing five-year-old Ricoh machine with a new five-colour Ricoh Pro C7100, which brings the ability to print white or spot UV varnish.

Mr Crowson added, ‘Upgrading our machinery with Ricoh’s latest equipment will allow us to meet various other printing requirements for brochures, leaflets and manuals for our current and potential customers.’

Tim Carter, commercial sales director at Ricoh, commented, ‘Martin and his team are clearly looking for technology to grow their business. What we do is continue to work with customers to really understand their business challenges and goals, advising on the best equipment to meet their needs.’