The Look Company has introduced three architectural lightbox formats designed to help retailers turn ceilings, curved walls and structural columns into visual branding and merchandising features.
The company said the ceiling-mounted, curved and pillar-wrap lightbox styles have recently been installed for the first time at major retail locations in North America, including Skechers’ 26,017sq ft flagship store in Miami and around 40 Lululemon stores across the US and Canada.
The development follows what The Look Company describes as a shift among retailers towards more immersive physical stores, as shoppers become fatigued by online shopping. According to its 2026 Retail Design Trends Report, this includes moving away from digital screens with rotating content and bringing more natural or biomorphic design elements into stores through illuminated graphics.
A curved lightbox in a Lululemon store in Long Island, NY
At the Skechers Miami flagship, The Look Company produced custom sky graphics for ceiling lightboxes, including one intended to make the store feel like an outdoor basketball court. For Lululemon, it created a neutral curved-wall lightbox backdrop designed to support large-scale displays without competing with merchandise.
The three formats include a horizontal ceiling-mounted lightbox, intended to use overhead space for large-format photorealistic imagery; a curved wall lightbox, engineered to wrap around curved retail walls, fixtures or corners; and a pillar-wrap lightbox, a 360-degree illuminated graphic that encircles structural columns and turns them into branded display features.
The Look Company handles hardware engineering, graphics production and installation in-house, with North American manufacturing at its facilities in Seattle, Washington and Tampa, Florida.
“The retailers that are winning right now aren’t just installing new digital screens or filling their aisles with more merchandise. They’re building unique environments,” said Gerry Price, North American CEO of The Look Company “For Skechers, that meant open sky overhead. For Lululemon, it meant precise, custom lighting that makes each store feel like a studio rather than a showroom. We originally created these lightbox designs because major retail brands came to us and expressed real problems. We then built the hardware to solve them.”
