Go Inspire, a Xerox company, has announced a planned leadership transition, with Danny Cook appointed managing director with immediate effect.
Current managing director Dimitri Kyprianou has decided to step down from the role and will remain with the business until 7 July 2026 to support the transition.
Mr Kyprianou joined Go Inspire in 2021 and has overseen a period of development for the business, including strengthening client relationships and reinforcing its position in the market.
Matt Dollus, president of Xerox Digital Services, said: “Dimitri has made a significant contribution to Go Inspire over the past several years, and we are grateful for his leadership and ongoing commitment to a smooth transition. I am delighted that Danny will assume the role, as he brings deep understanding of the business, strong strategic leadership and a clear vision for the future.”
Mr Cook steps into the role having been part of the company’s leadership team, where he has played a role in shaping strategy and supporting client-focused initiatives.
Commenting on his appointment, he said: “I would like to thank Dimitri for his leadership and support, and I am pleased to be working alongside him during the transition period. Go Inspire has a strong team, clear momentum and an exciting future ahead. I look forward to building on the strong foundations already in place.”
The company said the transition has been planned to ensure continuity across its operations, with a focus on maintaining stability for employees, clients and partners.
Go Inspire operates as a UK marketing services and communications provider, delivering services across customer communications, marketing execution, data-driven personalisation and managed services.





