Roland DG Corporation has announced a global brand refresh alongside the introduction of new hardware and software, signalling a shift towards a more integrated, solutions-led approach across multiple industries.
The new brand message, ‘Make Your Mark’, will be rolled out across the company’s global business units and reflects an evolution of Roland DG’s positioning. While building on its established reputation for engineering and reliability, the refresh highlights a broader strategy centred on delivering complete solutions that combine hardware, software, supplies and service.
The company says the updated brand identity is designed to resonate with a wide range of users, including print professionals, manufacturers, entrepreneurs and makers. It also supports Roland DG’s expansion into new market segments, with a focus on enabling customers to diversify applications and respond to changing demand.
The new TrueVis VG4
Stephen Davis, director of global marketing – Brand & Communications at Roland DG, said: “Make Your Mark is about recognising the pride people take in what they create. Our customers don’t just want tools that work. They want the confidence to put their name to the output, knowing it will stand the test of time. This refresh gives us a way to express the role Roland DG plays in helping people do exactly that.”
The repositioning is informed by customer research, including interviews and surveys with users worldwide, which highlighted the importance of confidence, longevity and pride in output alongside product performance. Roland DG also referenced a Keypoint Intelligence study indicating that 47% of new investments are driven by diversification into new applications and customer demand.
“From the beginning, Roland DG has existed to empower creativity and innovation,” added Kohei Tanabe, president of Roland DG Corporation. “This new brand identity builds on that heritage whilst reflecting how we and the world around us have evolved. Make Your Mark is about enabling people to leave a positive impression – in their work, in their businesses, and in the world around them – and supporting them with the reliable solutions and partnership they need to do so.”
The refreshed identity introduces updated visual and verbal elements, with a greater emphasis on colour and imagery, and aims to bring increased consistency across Roland DG’s product brands.
The rollout will take place across digital channels and at international trade events, including ISA Expo in Orlando in April and Fespa Global Print Expo in Barcelona in May 2026.
Roland DG also confirmed that the first product launch under the new branding will be the TrueVis VG4 Series with TR3 inks, targeting improvements in image quality and eco-solvent print-and-cut production.
