Vpress has appointed Printers Equity as a new distributor for its web-to-print platform in the US and Canada, with the intention to widen access to the software among print service providers in North America.

The agreement will see Printers Equity handle sales, implementation, and local support for the Vpress platform across the two markets. According to the companies, the partnership is intended to help printers adopt online ordering and workflow automation tools suited to both business-to-business and business-to-consumer applications.

Vpress said the appointment strengthens its position in the US and supports its wider growth plans in the region. The company, which says it has been operating for 25 years and serves thousands of customers worldwide, positions its platform as a tool for streamlining print ordering, automating production workflows, and integrating with MIS and production systems.

Kelvin Bell, sales director at Vpress, said: “Partnering with Printers Equity strengthens our presence in the U.S. market and reinforces our commitment to helping print businesses grow profitably through automation and online ordering.

“For 25 years, Vpress has focused on developing practical, powerful Web-to-Print solutions that truly work for printers. This agreement ensures even more service providers can benefit from that expertise.”

Vpress said its software is designed for a wide range of users, including commercial printers, marketing service providers, and in-plant operations. The platform includes storefronts, workflow automation, and integration with existing production and management systems.

Patrick Kerr, president of Printers Equity, said: “Vpress has built an outstanding reputation globally for delivering reliable, easy-to-use Web-to-Print technology.

“We are excited to bring this proven solution already being used within the U.S. and Canadian market and help printers take advantage of a platform that combines enterprise-level capability with real-world affordability.”

The distribution agreement is effective immediately. The two companies said they are planning joint marketing activity and customer engagement programmes over the coming year.